From: Dr. Nielsen's Office
(just Marie this time)
505 Aber Drive
Waterford, WI 53185-0086
Phone: (262) 534-3767
email: DocNielsen@aol.com
Dear Friend:
Hi
again! As you can see, I’ve
attached a picture of some bags of shredded money to this special letter. Why have I
done this? Actually, there are two
important reasons:
l. I have
something very URGENT to tell you and I needed a
way to make sure this letter gets your attention.
2. And,
secondly, since what I have to tell you concerns how
to make money in your business, I felt that this nifty
little “eye-catcher” was appropriate.
Why 1,000 Is The "Magic Number"
Anyway,
here is what this is all about: Way back on May 3l, 2OO7 Dr. Nielsen said he would put everyone who bought something from
him on his
personal mailing list at no charge ...until... he reached l,OOO members.
And
when the l,OOO magic number was hit, Dr. Nielsen also said he would continue sending you his new marketing material ...but... only if
you were a “Serious Marketing Player”.
At
5:l7 P.M. on Wednesday last week we hit l,OO2 members.
And
at 5:l8 P.M. -- Dr. Nielsen gave me the nod to write you this special letter. I tell ya, right now I feel like the kid who just pulled the fire alarm at
my old high school. Ok, here’s my best shot at writing you a real, live,
professional sales letter...
What The Attached “Shredded Money Picture” Really Means To You
If
you were on Dr. Nielsen’s personal mailing list during January 2OOl, then you would have received the “First Edition” of his famous Red Ticket
Letter.
Did
you know he made over $65,238 mailing only l,2OO letters? (And this entire mailing was done for UNDER $5OO) It’s true.
And I should know ...because... I had to stamp all those
letters, and staple all those goofy red tickets.
Ok,
maybe Stefi helped a little. Oh, as a side note, Dr. Nielsen’s legendary Red
Ticket Letter has only been sent out six times since 2OOl ...and... it
has brought in over $95O,OOO to date. Sweet!
Think
about this: If you would have swiped Dr. Nielsen’s Red Ticket Letter in
2OOl (or, any year since) ...and
tweaked it for your own business... you would
now have
all that money in the attached bag (before it was shredded,
of course)in your bank account.
Some
of you may be thinking that Dr. Nielsen’s Red Ticket Letter was a “One Hit Wonder”. Yeah, he got lucky once. But
can he do it again with a different sales letter?
The
answer is a definite “Yes”. And right now I’ll tell you about one of Dr.
Nielsen’s spiffy sales letters that got a
whopping 66.37% response. Oh, you
will never believe why we
quit sending it out!
Why Dr. Nielsen Quit Mailing A Sales Letter That Got A 66.37% Response
If you were
on Dr. Nielsen’s personal mailing list during October 2OOl, then you
will remember the notorious “Burnt Sales Letter”. It was a patient recall
letter we burned with a propane torch in our back parking lot before we sent it out in a clear envelope. Stefi had WAY too much fun with this project. I worry
about her, ya know.
We
only had the chance to mail out 25O of these burnt letters before some fine
young men with alphabets on the
back of their jackets politely asked us to
stop.
Why?
Well, it was right after September llth and there was this BIG anthrax scare
going around in October.
Maybe you remember it. And I suppose our clear
envelopes
with the burnt paper in it didn’t help this situation
either.
Apparently,
a 66.37% response to ANY sales letter was just too much for our government to
believe in October 2OOl. So, they asked us to stop (in a nice way, of course).
However,
about l66 people out of 25O thought this was a pretty sweet sales letter ...and...
they responded to the
tune of $37,336. And mailing this little gem cost us
under
$lOO (plus a small Emergency Room bill for Stefi’s minor
burns from her
propane torch accident). What a klutz, eh?
I
bet we could mail this same recall letter today without making any new government friends ...if... we skipped
the part about mailing it in a clear envelope! But, wait...there’s more!
How We Snagged $97,875 In l2 WeeksMailing Out Key Chain Tags
Dr. Nielsen
has written many successful sales letters since the Red Ticket Letter and the Burnt Recall Letter.
And he sells his sales letter
collection in a book titled “How To Milk Your Mailing List Like A Cash Cow” on his new
web site: www.DocNielsenStuff.com
I’m
not trying to sell you this book right now ...because... most of you already own it! However, I do want to tell you
about one of Dr. Nielsen’s biggest
winners -- “The Key Chain
Tag Letter”.
In
the Summer of 2OO4, we had l,5OO key chain tags made up with our contact info
printed on both sides. Now, Summer in Wisconsin is a notoriously slow time for
us. And right now I’ll tell you how we mailed out lOO sales letters a week for
l2 weeks ...and... made over $97K. Again, I was there. I saw the results.
If
you were on Dr. Nielsen’s mailing list last Summer, then you will remember the Key Chain Tag Letter that was mailed in a clear plastic one-gallon
Zip-Loc bag. Apparently, clear envelopes are frowned upon ...while...
one-gallon Zip-Loc bags are allowed by the Alphabet Men. Go figure.
Anyway,
Dr. Nielsen had us hand-address (and mail) lOO Key Chain Tag Letters a week (for l2 weeks) to keep us busy during June, July, and August.
I have
to admit, this was a fun project and we finally got a cut of the action. I got a Snickers bar, and Stefi
got a Kit-Kat candy bar from Dr. Nielsen. When
all the dust had settled after Labor Day, we documented a groovy $97,875.
I suppose we should subtract the $l,2OO it cost us to mail
this puppy.
Either way, we “done very good” with this
little mailing.
Now,
look into my eyes -- Could you swipe this Key Chain Tag Letter ...and...
make a few simple changes to fit your business? (Please say “Yes!”)
If
you answered “No”, then please let
us know the address of your secret, lead-lined cave. We have a wacky patient
who is currently looking for a new room-mate.
How You Can Get On Dr. Nielsen’s Patient Mailing List
Ok,
Dr. Nielsen only wants “Serious Marketing Players” on his personal mailing list
from now on. Out of l,OO2 current members, we expect that only about 2% of you
guys will respond to this letter (based upon some guy’s
scientific research).
The other 98% will toss this letter
out. We understand. Kay Sarah Sarah.
After
all, only about 2% of you will get the BIG PICTURE that you can “swipe and tweak” the material in Dr. Nielsen’s Monthly Patient Newsletter (that’s
published every two months) for your own business. And, who needs to bother
recalling
their former clients? Not the 98%, that’s for sure.
So, for the 2% of you who really “Get It”...
Here’s
the deal: For the next 365
days, we will send you all of Dr. Nielsen’s newest marketing material for only $199. This
includes: Newsletters, postcards, over-sized postcards, flyers, recall letters,
and direct response sales letters ...and... Dr. Nielsen gives you permission to
swipe away!
Hey,
I think $199 is way too cheap for everything you are getting with
this offer. Dr. Nielsen is crazy, ya know. It’s true. I’d like to see YOU work
with him for a week. Some days at the office, he’s “knitting with one
needle”...if you
get my drift.
Anyway,
you will get EVERYTHING our patients get ...PLUS... the secret material Dr. Nielsen ONLY sends to the top lO international marketing hotshots. You’ve
heard their names
thrown around at seminars. These are the BIG BOYS. So,
enough
said.
Oh,
as a BONUS: I will also send you Dr. Nielsen’s “Key Chain Tag Book”, “Recall
Letter Book” (Color Version), three years of past Patient Newsletters and the
brand new “How To Achieve Your Goals Book” (that’s only available with this
offer)...all on CD ROM.
And...
I will ding your credit card for $199 once every year like clockwork
until you tell me to stop. Hey, I’m not going to write a sales letter like this
one every year trying to get you to renew your subscription to Dr. Nielsen’s
mailing list. This is WAY too much work, ya know. I’ll do it
automatically every year for everyone’s convenience!
We
really don’t want to scratch you off Dr. Nielsen’s list. So, please subscribe
to his mailing list right now.
Thanks!
Marie
Mailing List Manager
P.S.#l: Remember,
it’s only $199 per year to subscribe
to Dr. Nielsen’s mailing list.
P.S.#2: Personally,
I think one of Dr. Nielsen’s BONUS OFFER books, “How
To Achieve Your Goals Even If You Don’t Deserve Them” is
worth the $199 all by itself!
P.S.#3: Ok, you’ve
just read my best
sales pitch. Personally,
I think it rocks. Now, it's time to order...just click
the PayPal Button below. Thank you. I gotta go...Bye!
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